Sunday, November 2, 2008
posted by pantopicon
At the inspiring Venice Architecture Biennale - this year’s edition curated by Aaron Betsky, former director of the NaI - the famous Dutch design studio Droog Design & KesselsKramer showcase S1NGLETOWN.
S1NGLETOWN focuses on the world of contemporary singles. Its relevance is broad, as all of us are likely to belong to this group at some stage in our lives — and likely more than once. In fact, some sources predict that a third of people in developed countries will be living alone by 2026.
S1NGLETOWN is an exhibition that’s also a town, an abstract interpretation of a new kind of urban space. Visitors will be able to walk its streets and interact with its products and citizens, and view their homes.
The concept is a beautiful illustration of a persona-like approach, typecasting different types of singles and imaginatively describe their world, ways of living using their point of experience as a point of departure. Although designed in a beautiful, powerful yet fairly abstract way, one is fully immersed in this ‘view on the world’ being able to walk around in S1NGLETOWN through an exhibition.